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广播电视台广告营销模式优化探究

2019-08-16 12:41作者:admin

广播电视台广告营销模式优化探究

  Atpresent,GDRadioandTVStationhasachievedextraordinarydevelopmentwithitsuniquedirectmarketingmodeoftailoringadvertisingproductstocustomersanddeliveringthemdirectlytocustomers,,withtherapiddevelopmentofChinasbusinesscommunity,thecompetitionbetweenr,facingthechangeofchannels,thehighhomogeneityofproductsandthecontinuouspricewar,GDRadioandTVStationneedsasetofmarketingstrategiesthatcangivefullplaytoitsownchanneladvantagesandenhancebrandpremiumspace.  Basedonthis,thispaperwilltakeGDRadioandTelevisionStationastheresearchobject,throughtheliteratureoftheproblemsfacedbythemarketingofenterpriseadvertisingbusinessandrelatedcountermeasures,andaccordingtotherelevanttheoriesofmarketing,systematicallyanalyzethemarketingenvironmentfacedbyGDRadioandTelevisionStationadvertisingbusiness,analyzetheproblemsofGDRadioandTelevisionStationitself,theproblemsofadvertisingmarketing,,suchasinsufficientproductquality,nnels,themarketingstaffofGDradioandtelevisionstationsoftenchoosetocounteachchannelseparately,swithcompetitorspublicitypoints,madefulluseoftheaccumulateddistributionchannelsandmarketinterpersonalnetworktocoverthewholemarket,aswellasthesingleandhomogeneousmeansofbusinessmodelofpublicitypoints.  AccordingtotheactualmarketingsituationofGDRadioandTelevisionStation,thispaperputsforwardthedeficienciesfacedbyGDRadioandTelevisionStationandGDSatelliteTelevisionAdvertisingMarketingManagementatpresent,andputforwardcorrespondingimprovementcountermeasuresbyan,throughthemarketsegmentationandmarketingdemandofGDRadioandTVStation,getthetargetmarketpositionofGDRadioandTVStation,putforwardthemarketingmixstrategyofGDRadioandTVStationbasedon4Ptheory,andfinallyputforwardtheadvertisingmarketingguaranteemeasuresofGDRadioandTVStation,provideguidancefsingbusinessmarkethasacertainreference.  Keywords:GDRadioandTelevisionStation;Advertisingbusiness;Themarketingstrategy。

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